JOEL is a combination of Noel and James, Emma, and Matthew Pearson’s twin boys who were born sleeping in 2011. They founded JOEL in 2012, with friend Lisa Bramley, after they discovered a lack of support throughout their first rainbow pregnancy - the term referred to as a baby born after a loss.

The initial focus of the JOEL team was to raise funds for a local Sands group (Stillbirth & neonatal death charity) and Bassetlaw Hospital, as a thank you for all the wonderful support received.

In 2014, JOEL became a registered charity and our main aim is to support families through pregnancy and parenting after baby loss. In the same year, JOEL was given permission by Bassetlaw Hospital to raise funds and manage the renovation of a Birth Room on the labour ward into a dual-purpose Family Suite, with the priority for bereaved families. The work was completed in July 2016 at a cost of £40,000.

Team JOEL is now a committee of nine members, most of whom have experienced the sheer devastation of pregnancy and baby loss. Each member is committed to raising awareness and providing support to other families. Support is available online, via closed Facebook groups, and email. The committee meets on the first Saturday of each month within our local community.

Along the way, we have met the most incredible, brave, and inspirational families, who offer wonderful support to others in times when they themselves are still in need of support. I personally owe these families a huge thank you for the support I have received through my darkest times and the most fearful times in both my rainbow pregnancies. No matter how long ago you experienced your loss, at any stage of pregnancy, during labour or after birth, we will support you. It is important to know and understand that you are never alone.

Thank you.


Chair and Co-Founder

JOEL: The Complete Package